01Our story
Built from the touchline.
My Annotator started when our founder, a former coach, got frustrated trying to explain tactics and plays to his team. The tools available were either too expensive, too complicated, or didn't work well with the YouTube videos coaches use every day.
So we built our own: something simple, fast, and made specifically for coaches who need to analyse footage and share it with their players. No complicated software. No expensive licences. Just draw, mark, and share.
It's built for coaches at every level of the game, from youth football to senior squads. The people who review footage on a laptop on a Sunday night and need the point to land on Monday.
“Every coach should be able to show their team exactly what they mean, not just tell them.”